Do everything, one thing or nothing at all. This is your trip – and anything you do sets you up for the perfect escape.

That’s what I love about Tofino. You can set out to have a weekend to shut off and unwind, pack it with adventure or have a bit of both in the mix. There is literally no wrong answer.

While I strive to encourage people to want to explore the outdoors, I’ve witnessed beautiful places forever ruined because of what stemmed from social media. But while we’re on that topic, I want to be clear on one thing: instagram didn’t ruin these places.

…maybe you did.